Keep Your Word
If we commit to a viewer or a vendor, a customer or competitor, we keep our word. Especially to each other. So use your best judgment when giving your word, because the expectation is that you will keep it.

Collaborate
We help each other out. We do what needs to be done, even if "it’s not our job." We cooperate with competitors to improve our industry. We work together to grow revenue in the market and the industry. We have the backs of our teammates and we find solutions instead of placing blame.

No Surprises
If something isn’t going according to plan, communicate it before it’s "discovered." Show this respect to your supervisors and expect it from your subordinates. Problems are often less problematic when more people are working on the solution. Secrets make you lonely, and keeping them shows very poor judgment.

Compete
Play to win. Market shares add to 100%. We can’t grow our share of revenue or audience unless someone else’s goes down.

Play Fair
But remember that there is nothing unfair about taking advantage of a competitor’s weakness. It’s not unfair to scoop a competitor on a big story or closet them on a key account. Not playing to win is unfair to your teammates and to all of the company’s stakeholders.

Take Intelligent Risk
We are in a period of accelerating change. The riskiest thing you can do is nothing. Doing something just because that is the way it has always been done is only acceptable if you can stop time.

Reward Successful Performance
Successful performance should result in bonuses and promotions. Working hard is not the same as being successful. Life isn’t always fair. Luck and timing have a great deal to do with success, but over time, rewarding successful performance is the right thing.

Question Authority
In transforming Tribune, you are encouraged to ask your manager, supervisor, business unit head or anyone in Corporate, any question you have regarding the business. Question authority and push back if you do not like the answer. You will earn respect, and not get into trouble for asking tough questions. Remember, you are an employee owner. You have the right and obligation to ask questions.

Serve Our Local Communities
We take our obligation to serve the public interest, need, and convenience seriously. While much of our programming and content is light entertainment, we are committed to serving our communities. When bad weather keeps most inside and away from their jobs, we have a particular obligation to go to work. Emergencies and disasters are times for "all hands on deck." If this commitment is not in your DNA, Tribune Company may be the wrong place for you. This commitment goes far beyond slogans and marketing. It means that we will do what we can to bond with the audiences who watch, listen to and read the products we deliver and depend on us to provide information and entertainment. It is imperative that we do all we can to make sure they can count on us when being accurately informed is most important. We cannot control the output of networks and syndicators. We are in complete control of how we serve our audience. Nothing short of superlative performance in this area will do.