Third
Quarter 2004 Earnings
Conference Call
October 28, 2004
Ruthellyn Musil, Sr.
Vice President/Corporate Relations
Thank you operator and good morning everyone. Welcome to
our conference call to review 2004 third quarter results.
As our press release indicated, Tribune reported earnings
per share of 37 cents on GAAP basis, including charge of
10 cents per share related to settlements with advertisers
at Newsday and Hoy, New York. We also reported a net non-operating
loss of 4 cents per share related to quarterly marking-to-market
of our PHONES derivatives. Our release contains the information
needed to make a meaningful comparison to the estimates that
are on First Call.
As we get started, just a reminder that
our discussion may include forward-looking statements that
are covered in greater details in our SEC filings. Our
speakers this morning are going to be Dennis FitzSimons,
Tribune’s chairman,
president and CEO, Jack Fuller, president of our publishing
group, and Don Grenesko, our chief financial officer and
then we’ll have plenty of time for your questions.
On that note I’ll turn it over to Dennis.
Dennis FitzSimons, Chairman, President, CEO
Thank you, Ruthellyn, and good morning. We have a number
of things to cover, including third quarter results and
update on circulation issues, however we also announced
several management changes in the Publishing Group yesterday
afternoon, including Jack Fuller’s retirement at
the end of this year, so let me talk about that first.
Jack and I have been discussing this
transition for some time. As many of you know Jack has
many talents and interests outside of the newspaper business
and he has decided to devote himself full time to those
interests. Jack’s going
to have some more comments on that in a minute. But we appreciate
all that Jack has accomplished and all the contributions
he has made to the company. The good news for us is we have
placed significant emphasis on our succession management
process and that speaks to the depth of talent in our organization.
Scott Smith and David Hiller both have proven track records
with our company and many of you know them. Each has made
a significant contribution to Tribune, both in the Publishing
Group and at the corporate level. Scott will join the Publishing
Group on Monday as COO and become President when Jack retires
on December 31. David will move to the Chicago Tribune as
of Monday.
Now let’s move to circulation. As you
saw in our release, third quarter earnings included an additional
pre-tax charge of $55 million related to resolving Newsday
and Hoy circulation misstatements with advertisers. This
is within the range we indicated to you in September. Both
newspapers are making good progress with advertisers. So
far Newsday has received more than 18,000 signed settlement
agreements and about 60% of the newspaper’s top 350
advertisers have either signed agreements or agreed in principal
to accept our offers, and that includes seven of the top
ten accounts. At most of our other newspapers, we have completed
internal audits and have found no evidence of circulation
misstatements likes those at Newsday. While these results
are preliminary until verified by ABC, the findings confirm
our belief that the deliberate unethical behaviors of Newsday
and Hoy were isolated incidents. Nevertheless as we told
you back in June, we strengthened our circulation reporting
practices across the publishing group in the second quarter.
We now require each newspaper CEO and publisher circulation
VP and CFO to attest to the accuracy of reported circulation
and that ABC rules have been followed. Employees who violate
the company’s
Code of Conduct will be disciplined or terminated depending
on offense. In addition, we instituted a "claw back" provision,
allowing us to recover incentive compensation and stock options
in the event of unethical conduct. And just recently we took
a couple of additional steps and those were standardizing
circulation policies throughout our publishing group, increasing
the role and responsibility of our finance department in
circulation activities and further tightening controls over
all third party programs.
Now let me turn things over to Jack
and Don will follow with a discussion of business trends
and I’ll be back
to wrap up.
Jack Fuller, President/Tribune Publishing
Thanks, Dennis. First let me talk for a minute about my retirement.
As some of you know, I have published a number of books
over the years, novels mostly, but also a study of ethical
values in journalism. For the past several years, Dennis
and I have been talking about my desire to retire early
and see if, by devoting full time to writing, I could produce
better books or at least produce them a little more quickly.
As the circulation issues at Newsday are clearing, the
end of year seemed to be the right timing and Dennis’s
decision on Scott Smith was clearly the right one. I worked
closely with Scott for a long time. He’s proven himself
as a newspaper publisher and he has the right stuff to
move Tribune Publishing where it needs to go.
Now let’s turn to an update on circulation issues.
As earlier noted, Tribune’s corporate internal audit
staff has substantially completed its work at Los Angeles
Times, Chicago Tribune, Orlando Sentinel, South Florida Sun
Sentinel, Baltimore Sun, and Hartford Courant, and we have
detected no evidence of circulation misstatements like those
at Newsday. Reviews at our four smaller in Allentown, Pennsylvania,
and Newport News, Virginia, and southern Connecticut are
scheduled for later this year and we expect results at those
papers to be positive as well.
With regard to the Audit Bureau of Circulations,
regular annual audits are currently underway at various
Tribune newspapers. At Newsday, ABC tells us they are close
to completing their audits for the periods ending September
30th 2003 and March 31st, 2004. We expect the audited the
circulation numbers in the range of the restated we announced
on September 10th. ABC audits of Hoy for these periods
are still in progress. I’d also add that Newsday
has appointed a new vice president of circulation. Paul
Barbetta was previously director of circulation services
for the Baltimore Sun.
Now I would like to turn to FAS FAX,
because September reports should be released next week.
As you know, neither Newsday or Hoy will be included. Most
other Tribune newspapers will show some circulation decline,
reflecting a number of industry-wide factors, including
the impact of "Do Not Call" legislation.
In addition, we have been focusing our circulation efforts
on readers who present the most value for advertisers. This
led us to reduce circulation that has lower value to certain
advertisers such as some third party sponsorship programs.
We have also chosen to tighten some policies and procedures
beyond ABC requirements.
For the period ending September 30th,
the L.A. Times reported a six-day circulation average of
902,164 and the Sunday circulation of 1,292,274, representing
declines in the 6% range, primarily due to lower home delivery.
A home delivery price increase adversely impacted the newspaper’s
circulation. In addition, circulation was significantly
affected by two other developments, the impact of the national
"Do Not Call" law
on telesales operations and a deliberate decision to reduce
third party sponsored home delivery and single-copy bulk
sales. To turn around the declines, the newspaper hass invested
in a new database marketing system and increased its use
of direct-mail programs, which are expected to improve retention.
At the Chicago Tribune, the five-day
circulation average for September ‘04 time period was 591,504 and Sunday
was 963,926. A decrease of about 2.5% daily and 4% Sunday.
These decreases were due to modest declines in both single
copy and home delivery sales. Readership trends are slightly
better due to efforts that focus on circulation with the
highest, most loyal readership. In addition, ABC recently
completed its audit of the Chicago Tribune for the twelve
months ending March 30th 2003 with no adjustments to reported
in circulation results. In Florida, the Sun Sentinel was
flat while Orlando Sentinel was up slightly, both daily and
Sunday. Finally, I want to reiterate that while we have seen
circulation soften I’m pleased to say we found nothing
like we found at Newsday. Now I will turn it over to Don.
Don Grenesko, Sr. Vice President/Finance and Administration
Thanks, Jack. Now let’s turn to third quarter results.
Consolidated revenues were up 2% in the quarter, while consolidated
cash expenses increased 3%, excluding the Newsday/Hoy charge.
In publishing, total advertising revenues rose by 3% driven
by strength in retail and Help Wanted. Retail was up 4% with
the strong categories being electronics, furniture, food,
health care and hardware. Pre-print revenue was up 11% in
the quarter, led by a 27% increase at the L.A. Times and
a 10% increase at the Chicago Tribune. Our pre-print strategy
and investments are clearly paying off and helping to offset
weakness in some department store advertising.
National advertising rose slightly as increases from auto
manufacturers and financial advertisers were partially offset
by weakness in travel and technology. Travel continues to
be impacted by the financial problems plaguing the airline
industry, and you may remember that the high-tech category
posted tremendous gains last year, particularly in the second
and third quarters. These tough comps ease in the fourth
quarter. In classifieds, automotive dealer revenue fell by
8%, but real estate continues to do well, particularly on
both coasts. Help Wanted was up 10%, reflecting improved
employment in all of newspaper markets except New York.
Interactive revenues grew 30% with momentum
in all categories. Online classified advertising, which
is the majority of interactive revenues, was up 40% in
the third quarter. CareerBuilder network revenues grew
80% over last year. CareerBuilder’s
traffic has now exceeded Monster’s for nine straight
months. On our equity line, Career Builder’s loss in
the quarter was a little larger than in 2004 due to cost
associated AOL and MSN distribution agreements.
In terms of ad revenue performance across
our three large markets, Chicago led the quarter with a
4% increase and posted the highest Help Wanted increase
of the three up 12%. L.A. Times advertising revenues were
up 1%, while Newsday group’s
ad revenues up slightly. Third quarter operating expenses
in publishing rose by only 3%, excluding the Newsday/Hoy
special charge. Staffing levels were 4% below last year,
but higher pension, medical cost and merit increases caused
a modest increase in compensation.
Newsprint costs were also up by 7%. Consumption was down
4% in the third quarter and we expect that trend to continue
into the fourth. As you are aware major newsprint suppliers
announced a September 1st price increase of $50 per ton,
however, only a small portion of that increase has taken
hold in October.
Moving to TV, third quarter revenues
were impacted by the fact that advertisers avoided going
up against the Olympics, because our stations typically
don’t share in as much
political advertising as others do. Also our stations did
not benefit from overall inventory tightening. TV revenues
were flat with last yearas gains in telecom and education
were offset by softness in movies and automotive. Broadcast
rights expenses continue to run below last year.
Turning to debt we ended the quarter at just under $2.1
billion, excluding the PHONES. Interest expense was $13 million
below year because of the high cost debt that we retired
in April. We expect year-over-year interest expense reduction
in the fourth quarter to be about the same. In addition to
Career Builder our equity losses at the WB Network were somewhat
higher in the third quarter. On a full-year basis however,
total equity results will be positive and somewhat higher
than in 2003. Year-to-date, we have repurchased 14.4 million
shares of our stock including just over 1 million shares
in the third quarter. Our average shares outstanding for
the quarter were almost 4% below last year.
Looking ahead, we expect consolidated
revenues and operating expenses to grow in the low single
digit range in the fourth quarter. October’s ad revenue
growth at our newspapers is similar to what we saw in the
third quarter, with classified Help Wanted and real estate
leading the way. In TV, pacings for the fourth quarter
are a little behind last year. Outside of the political
swing states, we continue to see weak demand in most markets.
The WB Network is six weeks into its fall season and showing
strength with returning shows. With that, I will turn it
back to Dennis.
Dennis FitzSimons
Thank you, Don. So you can see the second half of the year
is clearly impacted by the soft advertising environment,
but despite the challenges of an uneven economy, Tribune
generated cash flow of $300 million and we’re on
track to reach $1.6 billion for the full year. We expect
modest growth in the fourth quarter and we’ll continue
to aggressively manage expenses. As our share repurchases
indicate, we have a high degree of confidence in the future
and with our stock trading at less than nine Times estimated
2005 operating cash flow, we feel it’s an excellent
investment.
We’ll look forward to discussing 2005 with you in
greater detail in December. But for now, let me just mention
that our newspapers and television stations are still great
vehicles for advertising to reach mass audiences with impactful
messages, critical markets and strong readership, quality
of audience, and competitive positions are all key factors
that have not changed. And on that note we’ll be happy
to take your questions.
Q&A
Steven Barlow,
Prudential Equity Group
Q. The entertainment
line in terms of revenue, it looks like you have new
shows going on there. A little clarification there.
A. In terms of the entertainment line, the entertainment
group sold "Andromeda" syndicated sales to the
SciFi Network and that accounted for most of the increase
in the revenue line there.
Q. Why didn’t you buy back more shares than a million
during the quarter? Back in the second quarter, stock price
has been weak and I guess I was surprised that you didn’t
buy back more.
A. In terms of share repurchases, our long-term strategy
is to reduce our shares outstanding by 1-2% a year and
we bought back a lot in the first half of year. We
slowed it down a bit in the third quarter. We repurchased
a little bit more in the fourth quarter. I think we
have done basically the bulk of our share repurchases
for the year, but we could do a little bit more in
the last couple months of the year.
Paul Ginocchio, Deutsche Bank
Q. Just a question on the Newsday rebate. What percentage
of revenues have advertisers accepted the rebate?
A. In terms of Newsday situation, the Newsday people
are with working with their advertisers and the response
has been good. As we said the 18,000 signed settlements,
but in terms of the reserve, we are where we expected
to be. That is, we feel the estimate for the reserve
is a good one, but we don’t want to say anything
beyond that because we want to get further down the line.
So Newsday is about where they thought they would be.
We have some advertisers that are negotiating on a number
of fronts next year, so in some instances these negotiations
are tied in to resolution of past issues, as well as
forward looking contracts.
Q. On
the L.A. Times how does the 6% circulation decline, how
are rate negotiations going right now, I guess for ‘05,
and do advertisers know this?
A. We’re just in
the beginning of working with our advertisers for the
contracts for next year and we really can’t comment
on these things beyond that. Rates are typically not
set just based on circulation numbers. The conversations
that we’re going to have with our
advertisers bring in things like readership, quality
of circulation and a lot of the things that Jack talked
about earlier.
Q. Great. Just a follow-up on the Newsday
rebates. I think Belo got 80% of acceptance and 71% of
revenue accepted and in a quicker time period. It seem
like it’s longer
for you and only at 60% acceptance for the top 350 just
seems relative, acceptance rate hasn’t been as
good?
A. One of the things that has probably caused
our situation to move a little bit more slowly is the fact
that we are asking advertisers to sign waivers agreeing
not to join the class action litigation. I’m not
sure Belo had the same type of situation. I actually
shouldn’t comment
on their settlement offer, I think it was for one year,
our negotiations and resolution extend further back.
So we are trying to accomplish two things. Make sure
going forward our relationships with advertisers are
in good shape, as well as to get sign-off on this class
action litigation. So it’s taking a little bit
longer. In fact, working through the legal departments
of some of the larger advertisers has taken time because
of this waiver that we are asking people to sign. So
that is why I believe ours is going a little bit slower.
But we expect, once we have full sign-off or certification
from ABC on the numbers, that we’ll
see an increase in the rate of signing of these documents.
William Drewry, Credit Suisse First Boston
Q. Just to get away from the minutia of
Newsday and get to the point. If you look going forward,
what do you think the effect is now over the next 12-18
months on the ad revenue growth there? It’s obviously slowed down
dramatically. It was growing I think growing higher single
digit earlier in the year, now it’s basically down
to flatter and may have been by September negative. Tell
us what you think the affect is going to be there, and
how it’s going impact overall TRB earnings potential
in 2005?
A. In the first instance, the question about what affect
this will have on Newsday’s 2005 revenue, it’s
just too soon to know that. We are in the process of negotiating,
right now, with our advertisers over their 2005 contracts.
And we haven’t begun the annual budget review that
will produce the kind of projections that you are asking
for. So it’s just too soon to say for next year.
Q. Do you think that you know over the
next 6-12 plus months you will see the same kind of ABC
numbers down low to mid-single digits or is that just
the sort of one-time first year fall out from "Do
Not Call"?
A. We think it’s not a durable thing.
We are taking steps both in Chicago and Los Angeles to
turn around the situation. As can you imagine, we are being
very, very conservative in how we report our numbers now.
We believe that the underlying situation both in Los Angeles
and Chicago will be strong. We have to move in Los Angeles
more to a database marketing approach to circulation growth.
We don’t think that
this is the beginning of a long pattern of circulation
decline at all.
The biggest factor that impacts us is
the economy in our various local markets. And also our
competitive position. So in Newsday’s situation, despite the adjustments
in circulation, we have got a very strong position in Nassau
and Suffolk. That’s what we’ve been finding.
The advertisers want to work with Newsday, they want to make
sure they negotiate the best deal on restitution, but also
going forward. So, we think as the New York economy improves,
Newsday is still going to be in good shape. And putting it
in total perspective for the company, Newsday represents
about 10% of consolidated revenue. So, we are going through
the budgeting process right now, we’ll be out there
in a couple of weeks. So we see the health of economy as
the biggest factor and the negotiations that are going
on right now in terms of forward-looking contracts.
John Janedis, Banc of America Securities
Q.
Could you get more specific on Newsday on circulation and
Help Wanted revenue there? Were the declines a function of
the circulation issue? And also how does the demand for October
look given the new rate card?
A. I think two things are happening at Newsday in terms
of Help Wanted revenue. One, the economic recovery is spotty
and we see it bumpy across the country. And two, I think
the distraction of the circulation issues have had some effect.
We expect Newsday to bounce back, it’s hard to have
visibility going much further than that in the fourth quarter.
Q. Would you expect to over-index or under-index
the overall publishing grid for you guys?
A. We expect it
to under-index right now, realistically looking at it
just because of the time consumed by getting these resolutions,
these agreements settled.
Q. Should we interpret the comments
related to Newsday for the overall portfolio. I mean,
you don’t see any other
issues period, or you have the just not to Newsday?
A.
Well, we don’t see issues like Newsday at all.
You know, we have stood the big papers in our organization
to a very, very hard frisk and we found nothing like
what we found at Newsday.
Lauren Fine, Merrill Lynch - Analyst
Q. Going back to a previous question as
it related to Los Angeles given the circulation declines,
how would that be reflected in the rate increases that
you’re
looking for given that the circulation is down that
much?
A. ROP pricing is based on a lot of factors -- circulation,
competition, readership, audience demos, main news demand,
ad positioning, changes in advertiser volume. Audience declines
do not automatically mean rate declines. We have seen that
again and again in our own business. Jst think of network
television and what has happened over the last decade in
network TV. Rate increases have never been linked to circulation
changes. Our fastest growing ROP segment is local retail,
and frankly our leverage there is very good. A significant
portion of our national ROP is new every year and it runs
at the a higher rate. This revenue shouldn’t be impacted.
Our large national retailers will negotiate harder, for sure,
but we have increased color and positioning premiums that
will help us increase ROP rates and revenue as well. In preprint,
CPM’s won’t be affected. Pre-print demand
is high. Our papers have strong and improving market
position. We are investing in better targeting capability
and we have effective TMC programs in our market. So
you might see some reduction in preprint volume in the
newspaper but we can pick it back up on the TMC. And
in the preprint areas you know, it really all comes down
to what zip codes they want to be in and what happened
to the circulation in those zip codes. And since some
of this decline we have seen in Los Angeles relates to
decisions we made about reducing a certain kind of bulk
sales and third-party sponsored circulation, that circulation
was never strongly valued by our preprint customers anyway.
Q. I’m wondering if you could dig
into the ad revenue trends in Los Angeles and give us a
sense of what the major categories did and what was dragging
down the overall results there and what you’re seeing
looking into the fourth quarter.
A. In L.A. for the third
quarter their total ad revenues were up about 1%. The
good performers were retail, help and real estate. In the
retail line, we saw softness, continued softness in department
stores, but the declines have lessened, as we started
to cycle through the department store shifts we started
to see last year. Food, electronics, home furnishings,
hardware, health care were all strong in the quarter. On
the national side, we had softness in high-tech and travel.
We have seen these throughout the year in L.A. In other
markets, strength in auto manufacturers, and movies and
entertainment was up about 3%. Much of that on live entertainment.
I think on the classified side I have already talked about
that, but classified auto was the big slow one in the
market. Real estate was very strong at 25% gain.
Q. I’m just trying to understand why,
compared to the industry, the L.A. Times was growing so
much slowly, because the commentary you just gave is similar
throughout the industry, but something here is worse, and
I guess it’s
probably national, but I don’t know if you could
isolate specific percentage changes in those categories?
A.
Yeah, national was down 6% for the quarter in L.A.
William Bird, Smith Barney
Q. Just wondering
if you could talk about December TV pacings and just thoughts
on possibilities seeing pent-up demand released by non-political
advertisers.
A. Sure. I think really if you look at fourth quarter in
general and we’re looking at TV pacings somewhat similar
to what we have seen in third quarter to this point with
some very similar category issues. As we said over the year,
the movie category in general has been a relatively soft
category for us and that has continued through third quarter
and current pacing of fourth quarter is similar. The auto
business has been year to date relatively strong, but a little
softer in third quarter, but we expect the auto business
in fourth quarter to be again relatively flat. We’re
seeing strength in telecommunications category and others.
Getting through October, which there is a little bit of political
business, we’re hearing some of our colleagues showing
some optimism about pent-up demand. I hope they are right,
but it’s simply too early to predict if it that pent-up
demand is there and whether it will materialize or not.
One other recurring things you have heard both on the publishing
side and TV side has been the movie category. This has
not been a great year for the movie business and that is
a significant category for us on both sides of house. So
when the studios don’t have a good year it makes
it a little bit more difficult for our side. We are rooting
for them next year.
Q. At Newsday, just curious over what time
period would you expect all the make-goods to be redeemed?
A.
As far as make-goods we really haven’t offered make-goods,
our settlement with our advertisers are cash settlements.
The one exception is that we offered classified advertisers
who advertised with us during this period a free, two-line
classified ad. This is individual classified advertisers
and not big companies. But those were all in a special
section last Sunday and that’s over with. It’s
not a material amount of revenue that is involved in that.
Craig Huber, Lehman Brothers
Q. Could you give
us the September percent change numbers for Help Wanted,
real estate and auto, if you would.
A. Because of the late Labor Day week and how our accounting
periods fall, we think it’s better to look at August
and September together and let me give you those figures.
When you take the two months together Help was up 9%. Auto
was down 11%. And real estate was up 6%.
Q. And then back on the TV pacing question,
just for a little better clarity if you would, is there
any significant differences in the percent changes you
are seeing for each of the three months?
A. To go to the
TV pacing, by month, I would categorize it as saying that
October we see just a slight uptick over ‘03
and for November and December it’s flattish to down
maybe just a hair for the quarter.
Let me mention one other thing on the TV side. I believe
everybody knows this, but our three largest stations are
not in swing states and we are not seeing any kind of tightening
of inventory in our stations get a smaller share of political
advertising in those states where we are in a heated battle
for votes where there is significant political advertising.
Q. There’s about roughly 100,000 recirc
papers daily you receded down by. What exactly happened
to those newspapers going back to 2001? Were they dropped
off each day at the recycling dump, were they dropped off
at people’s
homes for free and counted as paid circulation? What exactly
happened to those papers everyday? And also how many people
do you think were knowingly involved in this whole circulation
fraud or restatement?
A. Most of the papers were actually
delivered to people. They just weren’t paid for.
And one of the curious things about all of this is that
when you look at Scarborough readership data over the period
of misstatement of circulation, the Newsday, if I recall
it right, its daily readership was up just a little bit
over that period. And Sunday’s
circulation was flat to down just a little bit. So, the
papers were delivered, it’s just that they weren’t
paid for and that is the principle thing that we found.
That was the largest segment of what we found. As far as
the number of people, it’s still under investigation.
We have terminated a number of people, and we don’t
want to try to put a number on it quite yet.
Brian Shipman, UBS Warburg
Q. I was wondering if
you could discuss the retail advertising environment, excluding
preprints. You did note preprints were up over 10%. Could
you discuss what you are seeing in department store advertising
a little bit further, please, and where you see that going
through the end of the year and into the start of the new
year?
A. Well, in the third quarter department
stores were down roughly 4-5% for the publishing group.
What we have seen is that, particularly in L.A., we have
seen improvement there each quarter. Third quarter was
less of a decline than the second quarter and we expect
that to continue to happen as we cycle through the cutbacks
that were started last year with the major department stores
there Macys and Rob-May. We had similar situations with
the other papers and we started to cycle through that earlier
in the year. Chicago had been strong pretty much all
year. In the third quarter we saw lower spending by Marshal
Fields and Carson’s. The
Fields situation was due to the re-opening of the State
Street store. Everything I hear says that the retail spending
in the fourth quarter is really going to depend upon how
the consumers spend and we’re really going to be
dependent on that.
Douglas Arthur, Morgan Stanley
Q. I think you mentioned
tightening up circulation numbers around third-party sales
in L.A., could you just elaborate on that? Which kind of
third-party sales?
A. Well, there are third-party bulk sales
and sponsored-third party home delivered programs. Typically,
for most of our advertisers, that is very low-value circulation.
All over the industry, as you probably noticed, there has
been an increase in that kind of circulation usually to
compensate for softness on the home delivery and single-copy
side. The fact is that, though in ABC circulation terms
all the circulation looks the same when you roll it up
in the FAS FAX, to the advertisers all circulation is not
the same. We just made the decision we are going to pull
back on that kind of third-party sponsored circulation.
We’re not going to do away with
it entirely because for some advertisers really want
to do that for their own reasons and it’s good business
for to us accommodate them. But we’re going to pull
way back on it as a device for showing better ABC numbers
because the advertisers really don’t value that kind
of circulation that much.
Q. And how much of the 6% does that comprise?
A.
12% of the decline was due to third-party bulk sales
changes.
NOTE: The answer given to this question
at the time of the call was incorrect. The correct answer
is about 34% daily and 25% Sunday.
Alexia Quadrani, Bear Stearns
Q. What percentage roughly
of your advertising is sold across more than one paper?
And in those customers, did you see any impact at all in
your other properties, you know associated with Newsday
circulation issues?
A. No. We saw no impact across our other
papers because of the Newsday situation at all. And I can’t
really quantify the exact amount of revenue that is sold
across all the papers and it’s not a huge number.
It’s a relatively
small percent age.
Q. And just a follow-up on the classified
auto, was the decline that you saw there in the quarter
was that predominantly in the New York area?
A. No, it was
across the board.
Lee Westerfield, Harris Nesbitt
Q. The entertainment
unit looked to show a revenue upside and it looked as costs
were down and I wonder if you could detail the root causes
of that performance within the radio/entertainment line?
A. On the entertainment line, the sale of Andromeda to
the SciFi Channel, that was the main reason for increase
with revenues. The broadcast rights expense was lower than
what we had seen in previous years, so it’s really
on the broadcast right side there.
Q. Give a quick update tax situation and
the court system.
A. As far as the tax case, we are scheduled
to go to court in December. On the Matthew Bender and
tax situation and we are confident in our case and we will
present in December 4th, I believe it is.
Q. In CareerBuilder, let me make sure I
got the facts right, I think you suggested 80% growth in
CareerBuilder, was there any particular industry or industries
that were stronger in terms of postings?
A. You know CareerBuilder’s
business is extraordinarily strong and there is is a lot
of momentum there. It’s
being driven by taking share in the Fortune 1,000-2,000
from Monster. It’s particularly strong in health
care sales, and technical is starting to come back, but
generally across the board, business is strong.
Frederick Searby, J.P. Morgan
Q. As I surmise
your comments on circ, and it sounded a little bit ominous
when you gave those numbers, but it sounds like you cleaned
it up and obviously the "Do Not
Call" legislation hurt you. So should we expect
circ to grow next year?
A. The answer is you can expect us to grow our circulation
in the areas where the advertisers value the circulation.
We are going to put the emphasis on home delivery and single-copy.
We are aggressively marketing. We are aggressively using
our databases and direct-mail marketing and we believe we’re
going to have good success. You are right, we have been
very conservative in what we reported at all of our newspapers
this year. We want our advertisers to be absolutely confident
in every -- that everybody we say is a subscriber, every
that is getting the paper, actually has gotten the paper
and we are focused on that. And so some of what is your
see saying consequence of that.
Q. What are you going to do differently
in terms of attacking circ. You have had some innovative
offerings out there, the tabloids and weeklies trying drawing
the young demos in and could you give us update on Hispanic
and tabloids what is working in the weeklies and frankly,
what is not working?
A. As for the tabloids, Hoy was affected
by the circulation misstatements. It had the exact same
problem and situation that we found at Newsday and we also
found at Hoy and so Hoy New York there is a substantial
decline in circulation and the audits are still going on.
So we don’t know
what ABC will say. We still think in New York it’s
going to be a very, very significant force in that Spanish-language
market. One of the ironies in this area was that Hoy had
actually grown real terms very substantially and very impressively
over time. Even without all of the misstated circulation,
it was doing quite well.
In Chicago, we are seeing very good
year-over-year revenue trends for Hoy. We are in effect
re-launching in Los Angeles, in the sense that we are
re-thinking the way we distribute the newspaper. We have
done a lot on the content side to make it more compelling
and it’s
still very early in Los Angeles and we are up against
a strong competitor in La Opinion.
RedEye is a real success story. It’s coming along
extremely well. The demand for it is strong. It continues
to be a mixed paid and unpaid newspaper, and the paid circulation
is growing slowly, but it’s growing and the demand
for the paper is very strong. Advertising growth has been
substantial in Hoy.
AM New York, which is all free, is a similar story. Advertising
revenue growth has been good. National advertising revenue
has not grown as fast as we had hoped, but the other categories
are growing well and in some cases faster than we expected.
And the demand for the newspaper is quite high. And so we
are feeling pretty good about all of our tabloids.
We have work to do at Hoy, rebuilding,
but we think it’s
a great market. We think the newspaper is a terrific
product and well-received in the community, and so,
we think that is going to be a good business for us
in the years to come as well.
Q. Help wanted in New York has looked
pretty weak for both you and New York Times and yet when
I look at the macro numbers I’m trying to figure
out why that is, it’s really
a true outlier and I can’t find in the macro numbers
so if you could comment on that.
A. Earlier in the year,
Newsday was coming back nicely like the other markets.
Job creation has been spotty there and as Dennis said
the distraction of the circulation issues had probably
been problematic in terms of our sales focus. We expect
the New York market to come back like the rest country
and the economy and we are just working through it. I think
New York Times probably has a similar view.
James Marsh, S.G. Cowen
Q. Just one quick follow-up
question related to auto classified and the weakness there.
I wanted to get a sense for is that kind of a one time
or a comparison related issue, do you think it’s
a trend? And if you could you just flush out if it’s
a primarily rate or volume problem?
A. We think the primary
issue in automotive is the dealer profitability is way
down because of overhead costs. Also the incentives that
the manufacturers have been pumping into the market have
been somewhat reduced this year. So there is a lot of pressure
on the dealers and they are not making as much money and
they are not spending as much money. I don’t think
it’s either a rate issue or volume
issue. And in Chicago, you know, our automotive business
as grown robustly this year. So it’s not completely
consistent across the board. But in general in L.A., New
York and some of our other larger markets it’s a
fairly consistent story that the dealers’ budgets
have been under pressure this year.
Christa Sober, Thomas Weisel
Q. Based on the
combined September and August, it does look like September
was down in Help Wanted. I think the Help Wanted index
shift came up this morning it was also down. Can you just,
as you look at the expectations going out through Q4, where
they are in terms of obviously is it comps are going to
beginning to get a little bit tougher there.
A. September
was soft, but October has immediately bounced back to
the same levels we are been showing all year. So we are
pretty confident that it was a Labor Day issue.
Q. Can you give us what non-news print publishing
costs would be up ex. the one time in the quarter?
A. In
terms of them expenses the non-news print in publishing
were up about 2% excluding the special charge and
Q. What your equity line outlook is for
the fourth quarter?
A. For the fourth quarter on the equity
line again we think it will be positive, perhaps a little
bit below the income that we posted last year, but for
the full year we’ll
be up on the equity income line over 2003.
Q. And do you expect the losses for CareerBuilder
to be greater in 2005 as well?
A. The losses in CareerBuilder
should come down in 2005, we expect that they have been
coming down and they should be lower in the fourth quarter
versus the third quarter.
Michael Kupinski, A.G. Edwards
Q. I was just
wondering if you could give a little bit more granular
about L.A., specifically talking about your pre-print business
as it relates to the circulation decline there. Does this
open the door for some competition there given that Advo’s
making a push in that market. And then if you could just
describe the competitive moves that you’ve
made, versus what you’ve seen Advo making in that
market regarding your pre-print business.
A. Well, first
of all, in terms of the lower circulation, we also
have local market coverage in mail or hand-delivered product
So if there is any falloff in the circulation side
or single-copy side or the home delivery side we can make
up for it in the mail or hand delivered side.
Advo announced in August that they are
investing in an expansion in their direct-mail program,
as well as other markets. It’s
to include a second in-home product or program on Thursdays
and Fridays. L.A. had moved its total market coverage package
to Thursday-Friday back in April, because they knew that
our preprint advertisers had desired these dates. So in our
view Advo is really following us. L.A. is really better positioned
than ever, thanks to a new agreement it has with five other
publishers in the Southern California area that allow advertisers
to reach over 7 million homes with over 2 million reached
by newspapers. And this newly formed value network provides
a superior distribution footprint to Advo through paid newspaper
distribution and mail delivery. We continue to make great
strides in pre-print area and our market share continues
to grow, it’s grown over the last couple of years
and we expect it to grow this year. Our numbers for third
quarter was +27 for pre-prints in L.A.
Q. Can you talk a little bit about the
WB Network. you mentioned about ratings there. How do
you think that the network will perform against Fox’s
schedule when that starts and how this might affect your
local WB stations?
A. First I think I speak for almost all
the networks other than Fox to say that we are thrilled
that the Red Sox swept in four. It takes a little bit of
competition away over the next few days. Overall we are
very pleased to date. I think the network five-week season
to date numbers, ratings I think down two-tenths of a point;
our share is flat to last year. Our newest program that
we have the most confidence moving into the fall was "Jack
and Bobby" and you see
that was picked up for a full year’s order. Unfortunately,
we also put it up against "Desperate Housewives" on
ABC which was a tough place for that show to premiere. We
are moving that as I’m sure you have seen to Wednesday
night following "Smallville" so that I think
bodes well.
But probably the best news for us is
the returning series have shown really remarkable strength.
Our Monday night lineup with "Seventh Heaven" and "Everwood"
have been strong. Tuesdays are off to really a record start
for us. "The Gilmore Girls" numbers have never
been better and "One Tree Hill", which is the
show we talked so much about towards the end of last season
is finally catching on and has really had a terrific start
to the season. "Blue Collar" continues to do
well and the Friday night comedies, which have been anchored
by "Reba" are
doing well. So all in all I think we are pleased with the
start and I think the move of "Jack and Bobby" to
Wednesday night is a good one, so we’ll keep our fingers
crossed and see where it goes.
Peter Appert, Goldman Sachs
Q. Just trying
to understand better the weakness you’re
seeing in the fourth quarter from a pacing standpoint,
particularly relative to some of the other broadcasters.
You talked about some of the specific categories, but just
help us understand better why the numbers are as bad as
they are. Is there something geographically that is impacting
you?
A. As far as the pace, there are a couple
of things and it’s
really driven, as Dennis mentioned by the top three markets.
These are three markets that are seeing virtually no political.
We are seeing a little bit in Los Angeles on the stem cell
issue and on the gaming issue, but we are also up against
some comparables from last year where there was a gubernatorial
race taking place at the same time, so our comps in political
were a little bit tougher. We expected a political race
in Illinois. There is none. Barack Obama is a clear winner
in this one and there’s no TV advertising to speak
of. There is nothing in New York. So just simply not seeing
the tightening of the market and the political demand in
those markets that we might have expected.
I think if you look closely at the pace
of most of the other companies, the bulk of their fourth
quarter pace is still coming from the month of October,
with political. And then other companies that have
maybe 35% of their total revenue coming from the auto category,
we have closer to 22%. It’s
an important category for us, we are doing okay, meaning
basically, flat in that category to last year. But the
movie category continues to be a little bit tougher
for us in fourth quarter, so I think that is what you
are seeing.
Q. Do you think your November-December pacings
then are more or less equivalent to what we are seeing
industry-wide?
A. I think the core business is softer than
everybody expected, but I will also say I think it’s
still very early to predict where November and December
are going. It could be the pent-up demand, we are hoping
and we’re going to
wait and see and we think ratings-wise we are good position
to take advantage of it if there’s a market there.
Q. You benefited in ‘04 from lower
amortization cost. What is that going to look like in ’05?
Give us an sense of percentage cost increases we should
be anticipating next year.
A. We expect amortization to
be up just lightly in ‘05
as a result of "Sex In the City" premiering
in the fall, we also have a number of our mid-size markets
with "Malcolm
In the Middle", a full year amortization on those,
but only up slightly this next year.
:: :: ::
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