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Tribune Outlines Strategy For Broadcast
Growth
Television group
VP Pat Mullen reviews broadcast operations, charts plans for
growth
CHICAGO, January 9, 2001 -- Tribune
Company executives reviewed the company's business strategy
at the Salomon Smith Barney Global Entertainment, Media and
Telecommunications Conference held today in Scottsdale, Arizona.
Tribune Television Group Vice President Pat
Mullen cited several factors that will enable Tribune Television
to continue to outperform the industry in 2001. "There
are a number of factors that insulate us from the challenges
that face the rest of the industry. We expect our strength
with The WB, expansion of local news, the launch of 'Everybody
Loves Raymond' in early and late fringe and terrific cross-media
assets will help us to again outpace the industry."
Mullen discussed the company’s television
operations and outlined the division’s plans for growth.
He particularly cited the strength of Tribune Television’s
early and late fringe programming. "Friends, which Tribune
stations have carried in syndication for several years, continues
to be one of the country’s favorite shows and just won
the People’s Choice award for best comedy series. Everybody
Loves Raymond, which our stations will carry in syndication
in fall 2001, finished the year as the nation’s top
prime-time sit-com."
Tribune Vice President for Corporate Relations
Ruthellyn Musil reviewed the company's strong financial position
and its expectations for 2001.
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TRIBUNE (NYSE:TRB)
is one of the country's premier media companies, operating
businesses in broadcasting, publishing and on the Internet.
It reaches nearly 80 percent of U.S. households on a daily
basis, and is the only media company with television stations,
newspapers and Web sites in the nation's top three markets.
Tribune's annual revenues total $6 billion and the company
employs more than 24,000 people nationwide. |
