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Tribune Pro Forma Revenues Up 2% in Period 1

Reports January pro forma revenues and advertising volume

CHICAGO, March 2, 2001 -- Tribune Company (NYSE: TRB) reported today its pro forma summary of revenues and newspaper advertising volume for period 1, ended Feb. 4, 2001. Consolidated revenues for the period were $480 million, up 2 percent from last year's $469 million, on a pro forma basis.

Tribune and Times Mirror began their respective fiscal years on different days last year, resulting in the seven newly acquired newspapers having five extra days in the January 2001 period. Excluding the extra days, as well as copyright royalties and television station acquisitions, pro forma consolidated revenues decreased 1 percent from last year for the January period.

Tribune's publishing and interactive revenues and newspaper advertising volume are reported on a pro forma basis, which assumes that the Times Mirror acquisition occurred at the beginning of 2000.

Publishing revenues increased 5 percent in January to $373 million, up from last year's $357 million, on a pro forma basis. Excluding the extra days for the newly acquired newspapers, pro forma publishing revenues were flat year-over-year. Pro forma total advertising inches decreased 3 percent, while preprint pieces increased 14 percent.

For the January 2001 period, pro forma retail advertising revenue gained 12 percent due to strong preprints and special products. Full run retail volume was flat. Pro forma national ad revenue was up 1 percent, even as full run national volume dropped 10 percent. Weakness in dot.com and financial categories was mostly offset by an increase in advertising rates. Pro forma classified advertising revenue was flat year-over-year as lower help wanted was offset by gains in real estate. Full run classified volume increased 3 percent. Excluding the extra days, pro forma ad revenue for retail grew 6 percent, national declined 5 percent and classified fell 3 percent.

Broadcasting and Entertainment group revenues decreased 6 percent to $103 million, down from $109 million in January 2000. Television revenues decreased 6 percent in January; excluding acquisitions in Atlanta (WATL) and New Orleans (WNOL), television revenues decreased 10 percent. The period was impacted by difficult comparisons against last January, when same station TV revenues increased 23 percent. The period also included copyright royalties of $5.8 million in 2001 versus $10.6 million last year; excluding these royalties, same station TV revenues declined 6 percent.

Tribune Interactive pro forma revenues grew 29 percent to $4.9 million in January, up from $3.8 million last year largely due to strong growth in classified.

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TRIBUNE (NYSE: TRB) is one of the country's premier media companies, operating businesses in broadcasting, publishing and on the Internet. It reaches more than 80 percent of U.S. households, and is the only media company with television stations, newspapers and Web sites in the nation's top three markets. Tribune media span 23 major-market television stations, including national superstation WGN-TV; 12 market-leading daily newspapers, including the Los Angeles Times, Chicago Tribune and Newsday; and news and information Web sites in 18 of the nation's top 30 markets.

This press release contains certain comments or forward-looking statements that are based largely on the company's current expectations and are subject to certain risks, trends and uncertainties. Such comments and statements should be understood in the context of Tribune's publicly available reports filed with the SEC, including the most current annual report, 10-K and 10-Q, which contain a discussion of various factors that may affect the company's business. These factors could cause actual future performance to differ materially from current expectations.

Tribune Company is not responsible for updating the information contained in this press release beyond the published date, or for changes made to this document by wire services or Internet service providers.

   
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