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Tribune Pro Forma Revenues Down 1% Year-to-Date

Reports February pro forma revenues and advertising volume

Revises first quarter earnings guidance

CHICAGO, March 21, 2001 -- Tribune Company (NYSE: TRB) reported today its pro forma summary of revnues and newspaper advertising volume for period 2, ended March 4, 2001. Consolidated revenues for the period were $399 million, down 5 percent from last year's $422 million, on a pro forma basis. Year-to-date consolidated revenues were down 1 percent to $879 million, from $892 million during the same period in 2000.

Tribune's publishing and interactive revenue and newspaper advertising volume for 2000 are reported on a pro forma basis, which assumes that the Times Mirror acquisition occurred at the beginning of 2000.

Publishing revenues decreased 5 percent in February to $308 million, down from last year's $324 million. Year-to-date publishing revenues were unchanged year-over-year. Full run and part run advertising inches decreased 3 percent in both February and year-to-date. Preprint pieces were up 3 percent in February and on a year-to-date basis increased 8 percent.

For the February 2001 period, retail advertising revenue decreased 1 percent, as strong preprints partially offset slowing in the electronics category. Full run retail volume was down 5 percent in February. National ad revenue was down 4 percent from weakness in financial and entertainment/movies, as full run national volume declined 10 percent. Classified advertising revenue was down 12 percent on lower help wanted in Chicago and Los Angeles. Full run classified volume was flat for the period.

Broadcasting and Entertainment group revenues decreased 8 percent to $87 million, down from $95 million in February 2000. Year-to-date broadcasting and entertainment revenues were down 7 percent to $190 million, compared with $204 million in 2000. Television revenues decreased 9 percent in February. The period was impacted by difficult comparisons against last February, when same station TV revenues increased 15 percent.

Tribune Interactive revenues grew 35 percent to $4.2 million in February, up from $3.1 million last year largely due to strong growth in classified. Year-to-date interactive revenues increased 32 percent to $9 million, up from $6.9 million in 2000.

Based on the first two months of the year, Tribune is revising its earnings guidance for the 2001 first quarter to the range of $.18 - $.20 per share on a diluted basis, excluding non-operating items. The company expects the current soft advertising trends to continue in the second quarter, but advertising revenues are expected to be stronger in the second half of the year, especially as comparisons ease. As a result, Tribune still expects to achieve double-digit earnings and EBITDA growth for the full year.

The company remains focused on new revenue opportunities, including those at Tribune Media Net. Through period 2, Tribune Media Net has added $8 million in incremental revenue, achieving nearly 20 percent of its $45 million revenue goal for 2001. Preprints, a $400 million business for Tribune Publishing, is strong and has significant potential, especially at the Los Angeles Times, where preprints represent between 5 - 10 percent of advertising revenues, as compared to 15 - 20 percent at the Chicago Tribune.

Contingency plans are being implemented throughout the company. In publishing, expenses other than newsprint are expected to be below last year. The Los Angeles Times has aggressively targeted excess newsprint waste in the production process, and through period 2, the Times has reduced production waste by about 20 percent from last year's levels. Newsprint consumption also is being reduced through web width reductions: the Chicago Tribune converted to the 50" web on March 19 and the South Florida Sun-Sentinel will convert to the 50" web at the end of April.

In broadcasting, cash expenses for 2001 will be slightly below 2000. As in previous post-Olympic and election years, Tribune Broadcasting TV stations still expect to outperform the industry, and Tribune's stations in the top three markets should continue to double the national ratings for The WB Network. During the February sweeps, The WB's national ratings for Adults 18-34 and for Adults 18-49 were up 18 percent and 13 percent, respectively.

Tribune Interactive is on plan to reduce last year's cash flow losses by 50 percent to the $25 million range for 2001.

As part of Tribune's contingency initiatives, several projects are being deferred, which will reduce capital spending and investments by about $150 million in 2001 and interest expense by about $5 million. Debt, excluding PHONES, is currently about $3.4 billion and is expected to be about $3.7 billion by year-end, lower than previous guidance due to cutbacks in spending.

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TRIBUNE (NYSE: TRB) is one of the country's premier media companies, operating businesses in broadcasting, publishing and on the Internet. It reaches more than 80 percent of U.S. households, and is the only media company with television stations, newspapers and Web sites in the nation's top three markets. Tribune media span 23 major-market television stations, including national superstation WGN-TV; 12 market-leading daily newspapers, including the Los Angeles Times, Chicago Tribune and Newsday; and news and information Web sites in 18 of the nation's top 30 markets.

This press release contains certain comments or forward-looking statements that are based largely on the company's current expectations and are subject to certain risks, trends and uncertainties. Such comments and statements should be understood in the context of Tribune's publicly available reports filed with the SEC, including the most current annual report, 10-K and 10-Q, which contain a discussion of various factors that may affect the company's business. These factors could cause actual future performance to differ materially from current expectations.

Tribune Company is not responsible for updating the information contained in this press release beyond the published date, or for changes made to this document by wire services or Internet service providers.

   
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