Tribune Media Net Partners with Harris
Bank on Multimedia Advertising Package in Chicago
Multi-year, groundbreaking
agreement includes advertising with
Tribune broadcasting, publishing and interactive businesses
CHICAGO, May 7, 2001 -- Tribune
Media Net, the national advertising and cross-media sales
organization for Tribune Company, is partnering with Harris
Bank for a significant multimedia advertising package that
involves all of Tribune's media businesses in Chicago.
CLTV, Tribune's cable television news channel
in Chicago and the suburbs, will adapt business-related content
from the Chicago Tribune into a weekly, 30-minute business
show. The program will be sponsored by Harris Bank. Elements
of the CLTV program will be reedited as features airing on
WGN-TV and WGN Radio, sponsored by Harris. Harris will also
have a fixed, premium ad position in the Tuesday "Your
Money" section of the Chicago Tribune, and will advertise
in ¡Exito!, Tribune's Spanish-language weekly in Chicago.
Harris advertisements will also appear on chicagotribune.com.
"This is a terrific relationship that
brings together two great institutions in Chicago," said
Lou Lanwermeyer, Executive Vice President of Marketing and
Product Development for Harris Bank. "Leveraging Tribune's
multimedia businesses is a perfect fit with Harris Bank's
strategy of creating value for our retail, business and affluent
clients. Vickers & Benson Arnold, our advertising agency,
has developed a proprietary program that offers superb media
value and enhances the Harris brand."
"We are clearly pleased with the tremendous
financial investment Harris is making with Tribune in Chicago,"
said David P. Murphy, President of Tribune Media Net. "However,
the greatest value is the breakthrough way that we are combining
content and promotion to create a very exciting cross-media
package that benefits Tribune consumers and Harris as an advertiser.
This advertising package illustrates the impact of cross-media
programs and demonstrates the competitive advantage that having
multimedia assets in major markets can have for Tribune and
for advertisers."
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TRIBUNE (NYSE:
TRB) is one of the country's premier media companies,
operating businesses in broadcasting, publishing and on the
Internet. It reaches more than 80 percent of U.S. households,
and is the only media company with television stations, newspapers
and Web sites in the nation's top three markets. Tribune media
span 23 major-market television stations, including national
superstation WGN-TV; 12 market-leading daily newspapers, including
the Los Angeles Times, Chicago Tribune and Newsday; and news
and information Web sites in 18 of the nation's top 30 markets.
ABOUT HARRIS
With $29 billion in assets and $19 billion in deposits, Harris
is one of the largest community bank networks in Illinois,
a nationally recognized provider of private client and personal
trust services, and a premier Midwest mid-market corporate
bank. Harris has more than 130 locations throughout Chicagoland
with 14 additional branches and private banking offices in
Arizona and Florida. Harris Bank is owned by Bank of Montreal
(NYSE: BMO), Canada's first bank, a highly diversified financial
services institution with average assets of (US) $162 billion
and 33,000 employees. |
