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Tribune Pro Forma Revenues Down 5% Year-to-Date

Reports April pro forma revenue and advertising volume

CHICAGO, May 17, 2001 -- Tribune Company (NYSE: TRB) reported today its pro forma summary of revenues and newspaper advertising volume for period 4, ended April 29, 2001. Consolidated revenues for the period were $410 million, down 11 percent from last year's $459 million, on a pro forma basis. Year-to-date consolidated revenues were down 5 percent to $1.7 billion, from $1.8 billion during the same period in 2000.

Tribune's publishing and interactive revenue and newspaper advertising volume for 2000 are reported on a pro forma basis, which assumes that the Times Mirror acquisition occurred at the beginning of 2000.

Publishing revenues decreased 10 percent in April to $296 million, down from last year's $330 million. Year-to-date publishing revenues were down 4 percent. Total advertising inches decreased 5 percent in April and 3 percent year-to-date. Preprint pieces were down 15 percent in April and on a year-to-date basis decreased 1 percent.

For the April 2001 period, retail advertising revenue decreased 9 percent due to lower electronics, department stores and food and drug stores. Full run retail volume was down 6 percent in April. National ad revenue was down 19 percent from weakness in dot.com, financial and entertainment/movies, as full run national volume declined 24 percent. Classified advertising revenue was down 16 percent on lower help wanted partially offset by higher real estate. Full run classified volume was down 10 percent for the period.

Broadcasting and Entertainment group revenues decreased 12 percent to $109 million, down from $125 million in April 2000. Year-to-date broadcasting and entertainment revenues were down 8 percent to $399 million, compared with $436 million in 2000. Television revenues decreased 14 percent in April. The period was impacted by difficult comparisons against last April, when same station TV revenues increased 12 percent.

Tribune Interactive revenues grew 22 percent to $4.3 million in April, up from $3.5 million last year largely due to strong growth in classified. Year-to-date interactive revenues increased 31 percent to $18.0 million, up from $13.8 million in 2000.

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TRIBUNE (NYSE: TRB) is one of the country's premier media companies, operating businesses in broadcasting, publishing and on the Internet. It reaches more than 80 percent of U.S. households, and is the only media company with television stations, newspapers and Web sites in the nation's top three markets. Tribune media span 23 major-market television stations, including national superstation WGN-TV; 12 market-leading daily newspapers, including the Los Angeles Times, Chicago Tribune and Newsday; and news and information Web sites in 18 of the nation's top 30 markets.

This press release contains certain comments or forward-looking statements that are based largely on the company's current expectations and are subject to certain risks, trends and uncertainties. Such comments and statements should be understood in the context of Tribune's publicly available reports filed with the SEC, including the most current annual report, 10-K and 10-Q, which contain a discussion of various factors that may affect the company's business. These factors could cause actual future performance to differ materially from current expectations.

Tribune Company is not responsible for updating the information contained in this press release beyond the published date, or for changes made to this document by wire services or Internet service providers.

   
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