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Tribune Reports August Revenue and Revises Outlook

CHICAGO, September 19, 2001 -- Tribune Company (NYSE: TRB) reported today its summary of revenues and newspaper advertising volume for period 8, ended Sept. 2, 2001. Consolidated revenues for the period were $403 million, down 6 percent from last year's $428 million. Year-to-date consolidated revenues were down 6 percent to $3.5 billion, from a pro forma $3.8 billion during the same period in 2000.

Tribune's publishing and interactive revenue as well as newspaper advertising volume for 2000 are reported on a pro forma basis only for year-to-date comparisons. Pro forma results assume that the Times Mirror acquisition occurred at the beginning of 2000.

The company also said it expects earnings per share for both the third quarter and full year to be below current analysts' estimates due to the difficult advertising environment and the September 11 terrorist attacks, which have resulted in advertising cancellations and higher newsgathering and newspaper production and distribution costs.

"Our first priority was to keep the public informed throughout the crisis, which carries with it significant financial implications," said Dennis FitzSimons, Tribune's president and chief operating officer. "We published special editions at all of our newspapers, aired extended news coverage at our television and radio stations, and increased the traffic capacity at our websites," FitzSimons added.

Publishing revenues decreased 10 percent in August to $279 million, down from last year's $309 million. Year-to-date publishing revenues were down 7 percent. Total advertising inches decreased 6 percent in August and 6 percent year-to-date. Preprint pieces were up 6 percent in August and on a year-to-date basis increased 5 percent.

For the August 2001 period, retail advertising revenue decreased 1 percent, as the declines in electronics, health and apparel categories offset gains in department stores. Full run retail volume was down 4 percent in August. National ad revenue was down 16 percent because of the weakness in financial, high technology and entertainment/movie categories, as full run national volume declined 16 percent. Classified advertising revenue was down 24 percent due primarily to a decline in the help wanted category. Full run classified volume was down 7 percent for the period.

Broadcasting and Entertainment group revenues increased 2 percent to $118 million, up from $115 million in August 2000, due to new programs at Tribune Entertainment and four additional Cubs home games versus the same period last year. Television revenues decreased 4 percent in August. Year-to-date group revenues were down 6 percent to $922 million, compared with $980 million in 2000.

Tribune Interactive revenues grew 23 percent to $4.9 million in August, up from $4.0 million last year due to strong growth in classified. Year-to-date interactive revenues increased 26 percent to $38 million, up from $30 million in 2000.

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TRIBUNE (NYSE: TRB) is one of the country's premier media companies, operating businesses in broadcasting, publishing and on the Internet. It reaches more than 80 percent of U.S. households, and is the only media company with television stations, newspapers and Web sites in the nation's top three markets. Tribune media span 23 major-market television stations, including national superstation WGN-TV; 12 market-leading daily newspapers, including the Los Angeles Times, Chicago Tribune and Newsday; and news and information Web sites in 18 of the nation's top 30 markets.

This press release contains certain comments or forward-looking statements that are based largely on the company's current expectations and are subject to certain risks, trends and uncertainties. Such comments and statements should be understood in the context of Tribune's publicly available reports filed with the SEC, including the most current annual report, 10-K and 10-Q, which contain a discussion of various factors that may affect the company's business. These factors could cause actual future performance to differ materially from current expectations.

Tribune Company is not responsible for updating the information contained in this press release beyond the published date, or for changes made to this document by wire services or Internet service providers.

   
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