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Tribune Recruitment Network Provides
Advertisers Powerful National Solutions
New
national sales team links Fortune 500 employers with top talent
CHICAGO, May 8, 2002 -- Tribune
Company (NYSE: TRB) today
announced the creation of Tribune Recruitment Network, a national
recruitment advertising sales organization representing its
11 daily newspapers, including the Los Angeles Times, Chicago
Tribune and New York Newsday and their affiliated Web sites.
In a continuing effort to expand its recruitment solutions
and help employers with multi-market or national hiring needs,
TRN provides print and online integrated solutions across
all Tribune newspaper markets, providing improved service
and efficiency to national employers and recruitment advertising
agencies.
According to the Bureau of Labor Statistics,
current job creation is trending slightly better than the
1991 recession. If current trends continue, job seekers and
employers may see a year-over-year growth in employment by
fourth quarter 2002. This is good news for the nation's workforce
and Fortune 500 companies, 152 of which are headquartered
in or have offices in Tribune markets.
TRN will bring employers and top talent together
quickly and easily through multi-market print recruitment
ads and online postings on CareerBuilder and Tribune's newspaper
Web sites.
"Tribune Recruitment Network will help
meet the ever-changing needs of employers," said Randy
White, national sales manager. "By offering a single
point of contact, TRN presents multi-market or national options
that provide much more value to employers."
Tribune's newspaper markets are national leaders
in virtually every employment category, from general business
and financial to health care and health services, education,
high tech, sales and skilled labor. The combination of Tribune's
strong, trusted newspaper brands and its unique partnership
with CareerBuilder, Inc., allows TRN to provide tailored products
that help advertisers target a mobile workforce in multiple
markets. These products include:
- Co-branded CareerBuilder Sunday "Help
Wanted" sections - reaching more than 13 million job
seekers every Sunday, the Tribune newspaper CareerBuilder
co-branded Sunday "help wanted" sections offer
extensive job listings, three front-page premium advertising
opportunities, insightful articles on job hunting and career
advice, facts and data on local market job and employment
trends, and more. Additional advertising positions are available
inside the section adjacent to features on various industries
or occupations, healthcare event listings and a high tech
calendar.
- CareerBuilder.com and newspaper Web sites
- each "jobs" or "careers" section of
Tribune's online newspapers links users to CareerBuilder.com
and provides access to more than 5 million job seekers each
month and 3 million active resumes.
- Other local market print advertising opportunities
- Tribune newspapers also offer a variety of other print
products that target blue collar, clerical, skilled labor,
part-time and entry-level job seekers. These products include
Job Finder, a Chicago Tribune free weekly job magazine,
and CareerBuilder Magazine, a Los Angeles Times free weekly
job magazine.
TRN complements the national and local online
sales efforts of CareerBuilder's 130-person sales team, as
well as the Tribune newspapers' more than 300-person recruitment
sales team. Together, they offer all CareerBuilder online
products and Tribune print products and simplify the "help
wanted" advertising process for national customers and
ad agencies.
"TRN positions Tribune to provide great
solutions across all our markets and further grow our print
and online recruitment business, " said Tim Landon, president
of Tribune Classified Services.
Tribune Company's print and online newspaper
properties include Los Angeles Times (latimes.com),
Chicago Tribune (chicagotribune.com),
New York Newsday (newsday.com),
The Baltimore Sun (sunspot.net),
South Florida Sun-Sentinel (sun-sentinel.com),
Orlando Sentinel (orlandosentinel.com),
The Hartford Courant (ctnow.com),
The Morning Call, Allentown, Pa. (mcall.com),
Newport News, Va., Daily Press (dailypress.com),
The (Stamford) Advocate (stamfordadvocate.com)
and Greenwich Time (greenwichtime.com).
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TRIBUNE (NYSE:
TRB) is one of the country's premier media companies,
operating businesses in broadcasting, publishing and on the
Internet. It reaches more than 80 percent of U.S. households,
and is the only media company with television stations, newspapers
and Web sites in the nation's top three markets. Tribune media
span 23 major-market television stations, including national
superstation WGN-TV; 12 market-leading daily newspapers, including
the Los Angeles Times, Chicago Tribune and Newsday; and news
and information Web sites in 18 of the nation's top 30 markets. |
