Tribune Company Reviews Classified
Advertising Strategy at Media
Conference
Online
recruitment business gaining momentum with CareerBuilder
CareerBuilder
revenues up 10% in first quarter
CHICAGO, June 3, 2002 -- Executives
of Tribune Company (NYSE:TRB)
and its online recruitment partner, CareerBuilder, today reviewed
the company's classified advertising strategy and first quarter
performance at the Deutsche Bank Securities Media Conference,
taking place in New York City.
"Classified advertising plays a big role
for Tribune," said Tim Landon, president of Tribune Classified
Services. "We believe we are well-positioned for the
economic upturn and will see good growth in print and online
classified advertising going forward."
Landon pointed to the first quarter performance
of CareerBuilder as evidence that business was improving.
Revenues from all CareerBuilder products reached $27 million
in the first quarter, up 10 percent from the fourth quarter
of 2001. Tribune owns CareerBuilder in partnership with Knight
Ridder.
"CareerBuilder revenues from the U.S.
online job market were up in the first quarter while revenues
at our online competitors were down," said Bob Montgomery,
CareerBuilder chief executive officer and president. "Monster.com
experienced a 5 percent decline and HotJobs dropped 15 percent.
We're clearly building market share."
Landon also said that Tribune would soon be
rolling out a series of new classified advertising products
targeting small, medium and large businesses. The first of
these products are "combo ads," an easy to post,
integrated print and online listing that delivers tremendous
local market reach and value for employers.
An archive of the presentation made today is
available at www.tribune.com.
:: :: ::
TRIBUNE (NYSE:
TRB) is one of the country's premier media companies,
operating businesses in broadcasting, publishing and on the
Internet. It reaches more than 80 percent of U.S. households,
and is the only media company with television stations, newspapers
and Web sites in the nation's top three markets. Tribune media
span 23 major-market television stations, including national
superstation WGN-TV; 12 market-leading daily newspapers, including
the Los Angeles Times, Chicago Tribune and Newsday; and news
and information Web sites in 18 of the nation's top 30 markets.
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