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Tribune Introduces CareerBuilder FlexAds:
Integrated Print and Online Job Listings
CHICAGO, August 12, 2002 -- Tribune
Company (NYSE: TRB) today
introduces CareerBuilder FlexAds, an integrated print and
online job listing that provides consumers a quick way to
access more job information and streamlines the ad buying
process for employers. FlexAds now appear in the CareerBuilder
Sunday sections of Orlando Sentinel/orlanodsentinel.com and
Hartford Courant/ctnow.com, and will debut in Tribune's 9
other newspapers in the coming months.
"The combination of print and online recruitment
advertising has never been more powerful," said Craig
Besant, Tribune Classified Services vice president/recruitment
category. "We've tested FlexAds at the Hartford Courant
since April and approximately 35 percent of the newspaper's
print ads are converting to the product. It's clear that employers
recognize the efficacy and value in an integrated approach."
The product consists of a newly-formatted print
ad that includes a Web ID code and online job posting with
a full job description on CareerBuilder for 30 days. The Web
ID code helps drive candidates from the print ad to a robust
online listing-providing more job information than ever before.
FlexAds give employers control to purchase
print and online advertising whenever and wherever they chose.
FlexAds can be purchased online with a credit card, through
the newspapers' call centers or through recruitment advertising
agencies.
"FlexAds combine the reach of local newspapers
and the flexibility of the Internet and make it easy for employers
to attract top talent," said Bob Montgomery, CareerBuilder
chief executive officer. "CareerBuilder is happy to join
forces with its newspaper partners, like Tribune, to bring
integrated print and online solutions to market."
FlexAds are enabled by technology created by
AdStar, a leading application service provider for the classified
advertising industry. Earlier this year, Tribune entered into
a strategic alliance with AdStar to develop this technology.
"Our goal was to make it easy for customers
of all sizes to place recruitment ads in print and online,"
said Tim Landon, Tribune Classified Services president "AdStar's
knowledge of newspaper classified operations systems helped
us create a highly scaleable platform that delivers that flexibility
and ease."
"AdStar's core competency is in connecting
advertisers with publishers and allowing them to do business
electronically," said Leslie Bernhard, AdStar president.
"We're delighted to work together with Tribune as we
introduce this revolutionary recruitment tool to the marketplace."
By late October, FlexAds will be offered in
all 11 of Tribune's Sunday CareerBuilder sections and newspaper
Web sites. Those newspapers are the Los Angeles Times/latimes.com,
Chicago Tribune/chicagotribune.com, Newsday/newsday.com, Baltimore
Sun /sunspot.net, South Florida Sun-Sentinel/ sun-sentinel.com,
The Orlando Sentinel/orlandosentinel.com, The Hartford Courant/ctnow.com,
Daily Press/dailypress.com (Newport News, Va.), The Morning
Call/mcall.com (Allentown, Pa.), The Advocate/stamfordadvocate.com
and Greenwich Time/greenwichtime.com (both serving Connecticut's
Fairfield County).
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TRIBUNE (NYSE:
TRB) is one of the country's premier media companies,
operating businesses in broadcasting, publishing and on the
Internet. It reaches more than 80 percent of U.S. households,
and is the only media company with television stations, newspapers
and Web sites in the nation's top three markets. Tribune media
span 24 major-market television stations, including national
superstation WGN-TV; 12 market-leading daily newspapers, including
the Los Angeles Times, Chicago Tribune and Newsday; and news
and information Web sites in 18 of the nation's top 30 markets.
CareerBuilder is a leading online source
for maximizing recruitment dollars and optimizing job searches
with superior products, customer service and technology. In
partnership with Tribune Company (NYSE: TRB) and Knight-Ridder
Inc. (NYSE: KRI), CareerBuilder includes the Web's top newspaper
sites -- the most trusted employment sources in recruiting.
For more information about CareerBuilder products and services,
call 888-670-TEAM or visit CareerBuilder at http://www.careerbuilder.com.
AdStar (Nasdaq: ADST, ADSTW), based in
Marina del Rey, Calif., is an application service provider
(ASP) for the $20+ billion classified advertising industry.
AdStar turns publishers' Web sites into full-service classified
ad sales channels for their print and online classified ad
sections. Since 1986, AdStar has set the standard for remote
ad entry software by giving advertisers the ability to place
ads electronically with many of the largest newspapers in
the United States. Today, AdStar's infrastructure, through
its private label model, powers classified ad sales for more
than 20 of the largest newspapers in the country and the Newspaper
Association of America's bonafideclassifieds.com,
where ads can be placed in more than 120 newspapers. |
