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Tribune Publishing to Introduce Hoy
in Chicago
Continues
Tribune’s commitment to serve nation’s fourth-largest
Hispanic population
CHICAGO, August 11, 2003
-- Tribune Publishing (NYSE:TRB) today
announced that it will introduce Hoy in Chicago in early September.
The Spanish-language daily newspaper will provide daily news
and features of interest to Chicago’s 1.6 million Hispanics.
Hoy will replace ¡Exito!, the 10-year-old Spanish-language
weekly published by Chicago Tribune, and will be led by the
same experienced editorial, sales and management team. Hoy
debuted in New York in November 1998 and has become the second
largest Spanish-language daily newspaper in the U.S. in less
than five years.
"Chicago represents the fourth-largest
Hispanic market in the U.S. That’s larger than most
major cities," said Louie Sito, Tribune Publishing vice
president/Hispanic media and publisher of Hoy. "Hoy was
created in response to the need for a high-quality, Spanish-language
daily that will give Chicago’s Hispanics the news and
information they need to navigate their adopted home, while
providing them with news from their native countries."
"In fewer than five years, Hoy in New
York has become the nation’s second-largest Spanish
language newspaper," added Sito. "We look forward
to similar growth in Chicago, where we plan to build on the
reputation ¡Exito! has established with readers through
its solid journalism and with advertisers by delivering Chicago’s
sought-after Hispanic consumer."
Hoy will place an emphasis on credible and
impartial journalism with a commitment to local news and features.
It will devote pages each day to news from Mexico, Puerto
Rico, Central and South America and the Caribbean. Each Friday,
readers can follow the latest trends in music, food, movies
and local events in Vida Hoy, a weekend supplement highlighting
Hispanic culture.
"Expansion of Hoy to Chicago is a natural
next step for Tribune Publishing," said Jack Fuller,
Tribune Publishing president. "By taking advantage of
Tribune's strengths in New York and Chicago, we have every
reason to believe that Hoy's unique connection to the Hispanic
community will be replicated and bring another voice to the
Chicago market."
Available Monday-Friday, Hoy will sell for
a quarter throughout the Chicagoland area in vending boxes,
at newsstands and in retail outlets.
¡Exito!’s management team remains
in place for the new Hoy edition, including Digby Solomon,
general manager since September 2002; Alejandro Escalona,
editor since 1997; Julian Posada, director of marketing and
major market sales; and Gladys Arroyo, director/local and
classified sales.
"We’re excited to be providing
the Hispanic population of Chicago with comprehensive news
and information that improves their lives," said Solomon.
"We’ll be publishing more content in a single day
than we were able to provide in a week. That’s a huge
benefit for our readers and a great environment for our advertisers
to reach this market."
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Tribune Publishing is the leading U.S.
major-market newspaper group with the third-largest total
circulation. The company operates 12 leading daily newspapers:
Los Angeles Times; Chicago Tribune; Newsday (Long Island,
N.Y.); The Sun (Baltimore); South Florida Sun-Sentinel; Orlando
Sentinel; The Hartford Courant; The Morning Call (Allentown,
Pa.); Daily Press (Newport News, Va.); The Advocate (Stamford,
Conn.); Greenwich Time (Greenwich, Conn.); and Hoy, a Spanish-language
newspaper serving New York and Chicago. Additional newspapers
for Hispanic consumers, each published weekly, are El Sentinel
in Orlando and el Sentinel in South Florida. Tribune also
owns 50 percent of La Opinión, a Spanish-language daily
in Los Angeles. Tribune Publishing includes Tribune Media
Services, a leading provider of entertainment listings and
content syndication to print and electronic media; Tribune
Interactive, a top source of online news and information;
and two 24-hour cable news channels: CLTV in Chicago and News
13, a partnership with Bright House Networks in Orlando. Investment
interests include CareerBuilder (33%) and Classified Ventures
(29%).
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