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Hoy Introduces Sunday TMC to Chicago
and Suburbs
CHICAGO, October 2, 2003
-- Hoy, Chicago’s Spanish-language
daily newspaper, announced today that it will introduce a
Sunday Total Market Coverage publication to reach Hispanic
households throughout Chicagoland beginning in November. The
publication will include news, features and classified content
and will be distributed to more than 200,000 households.
Hoy, which debuted in Chicago on Sept.
2, is published Monday through Friday and sells for 25 cents.
The Chicago edition builds on Hoy’s success
in New York, where the publication debuted in 1998. Since
then, it has become the second largest Spanish-language daily
newspaper in the U.S. and the largest in New York City.
"Our new daily has met with tremendous
acceptance from both Hispanic readers and the advertisers
who want to reach them," said Louis Sito, Tribune Publishing
vice president/Hispanic media and Hoy president and publisher.
"Due to the quick success of this product and customer
feedback, we are comfortable embarking on the second phase
of our market launch in Chicago which calls for increasing
our distribution and offering advertisers total market coverage."
"Hoy will offer advertisers an
unmatched combination of mass reach with daily frequency --
a complete solution for print advertisers who want to reach
Chicago Hispanics and their $17.3 billion in buying power,"
said Sito.
Hoy will deliver its TMC product to
Hispanic households throughout Chicago and the suburbs. Advertisers
will be offered zoning options for those needing to pinpoint
their marketing message to specific geographic areas of Chicagoland.
"This will provide advertisers a unique
Sunday TMC product and allow all Chicago-area Hispanics to
sample the same kind of journalism available to them every
day in Hoy," said Digby Solomon Diez, Hoy vice
president and general manager.
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Hoy is the nation’s second largest
Spanish-language paper, serving the New York and Chicago metropolitan
areas. It is published by Tribune Company, one of the country’s
premier media companies, operating businesses in broadcasting
and publishing. Additional Tribune newspapers for Hispanic
consumers, each published weekly, are El Sentinel in Orlando
and el Sentinel in South Florida. Tribune also owns 50% of
La Opinión, a Spanish-language daily in Los Angeles.
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