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Tribune Publishing to Introduce Hoy
in Los Angeles
Continues commitment to serve nation's growing Hispanic
population with quality journalism
CHICAGO, January 19,
2004 -- Tribune Publishing (NYSE:TRB)
today announced that it will introduce Hoy in Los Angeles
in March, providing daily news and features of interest
in Spanish to the nearly 8 million Hispanics in the Los
Angeles area.
Hoy debuted in New York in November
1998 and became the No. 1 Spanish-language newspaper in
the NY DMA in March 2001; Hoy’s Chicago edition was
launched in September 2003. Nationwide, Hoy is the fastest
growing Spanish-language daily newspaper.
"Hoy will bring news and information
to Los Angeles Hispanics with a focus on their local communities,
and also provide them with news from their native countries,"
said Louis Sito, Tribune Publishing vice president/Hispanic
media and publisher of Hoy. "We look forward to introducing
Los Angeles-area readers to the same trusted, high-quality
journalism that Hoy readers now enjoy in New York and Chicago."
Hoy will place an emphasis on credible
and impartial journalism with a commitment to local news
and features -- including
coverage of important issues impacting many Hispanic communities
throughout the Los Angeles area. Hoy will devote pages each
day to news from Mexico, Puerto Rico, Central and South America
and the Caribbean. Each Friday, readers can follow the latest
trends in music, food, movies and local events in Vida Hoy,
a weekend supplement highlighting Hispanic culture.
"Tribune Publishing looks forward to
bringing Hoy’s
valuable content and quality journalism to the nation’s
largest Hispanic community," said Jack Fuller, Tribune
Publishing president. "Through its editorial expertise
and ability to form a unique, local connection with the community,
Hoy has been very successful in New York and Chicago. We
believe it will be well-received by Los Angeles Hispanics
also."
"Hoy will offer local news from the Los
Angeles-area communities where Hispanics live, and on issues
that are important to them such as politics, immigration,
education, housing and health," added Sito. "It
will provide advertisers with an opportunity to reach Los
Angeles-area Hispanic consumers, whose retail buying power
is estimated to be $48 billion annually."
Available Monday-Friday, Hoy will sell for a quarter throughout
the Los Angeles area in vending boxes, at newsstands and
in retail outlets.
:: :: ::
Tribune Publishing is the leading U.S.
major-market newspaper group, with the third-largest total
circulation. The company operates 14 daily newspapers: Los
Angeles Times; Chicago Tribune; Newsday (Long Island, N.Y.);
The Sun (Baltimore); South Florida Sun-Sentinel; Orlando
Sentinel; Hartford Courant; The Morning Call (Allentown,
Pa.); Daily Press (Newport News, Va.); The Advocate (Stamford,
Conn.); Greenwich Time (Greenwich, Conn.); and Hoy, a Spanish-language
newspaper published in New York, Chicago, and Los Angeles.
Additional newspapers for Hispanic consumers, each published
weekly, are El Sentinel in Orlando and el Sentinel in South
Florida. Tribune Publishing includes Tribune Media Services,
a leading provider of entertainment listings and content
syndication to print and electronic media; Tribune Interactive,
a top source of online news and information; and CLTV, the
Chicago region’s only 24-hour cable news channel. Investments
include CareerBuilder (33% owned) and Classified Ventures
(29%). |
