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Tribune Names Rich Engberg
VP/General Manager of WBZL-TV, Miami/Fort Lauderdale
CHICAGO and FT. LAUDERDALE, FL, March
10, 2004 -- Tribune Company (NYSE:
TRB) today named broadcast executive Rich Engberg as vice
president/general manager of WBZL-TV (WB39), the company’s
station serving the Miami/Fort Lauderdale market. The appointment
is effective immediately. Engberg was previously director
of sales for WBZL.
"Rich has built and led a great sales
team at the station," said Bob Gremillion, who oversees
the operation of WBZL and is also publisher of Tribune’s
daily newspaper, the South Florida Sun-Sentinel. "He’s
a seasoned broadcast executive who has been particularly effective
in mounting cross-media efforts involving all of Tribune’s
media properties in South Florida."
Engberg joined WBZL in 2001 and has been responsible for
all national and local sales activities, including market
research. His focus on developing best practices and training
is credited with driving WBZL’s solid sales performance.
Prior to joining WBZL, Engberg’s career included TV
sales and management positions in such markets as Chicago,
New York, Phoenix and Pittsburgh.
"Rich really understands the South Florida
market and how we can best serve our viewers and advertisers,"
said Patrick Mullen, president of Tribune Broadcasting. "His
experience and track record of success make him the right
choice to lead WBZL."
"I am very excited about the opportunity
to continue building on the solid foundation we have established
at WBZL," said Engberg. "We have a great team at
the station and I look forward to even more success in the
future."
Miami/Ft.Lauderdale is the nation’s seventeenth largest
television market. Tribune acquired WBZL in 1997.
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TRIBUNE (NYSE: TRB) is one of the country's
premier media companies, operating businesses in broadcasting
and publishing. It reaches more than 80 percent of U.S. households
and is the only media organization with television stations,
newspapers and websites in the nation's top three markets.
In publishing, Tribune operates 14 leading daily newspapers
including the Los Angeles Times , Chicago Tribune,
Newsday and Spanish-language Hoy , plus a wide
range of targeted publications. The company's broadcasting
group operates 26 television stations; Superstation WGN on
national cable; WGN-AM in Chicago; and the Chicago Cubs baseball
team. Popular news and information websites complement Tribune's
print and broadcast properties and extend the company's nationwide
audience. |
