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Tribune Revenues Increase 2.0% in August

Publishing revenues up 2.4%

Television revenues down 4.2%

CHICAGO, September 15, 2004  -- Tribune Company (NYSE: TRB) today reported its summary of revenues and newspaper advertising volume for period 8, ended August 29, 2004. Consolidated revenues for the period were $432 million, up 2.0 percent from last year's $423 million.

Publishing revenues in August were $303 million, 2.4 percent higher than last year's
$296 million. Advertising revenues increased 3.0 percent to $233 million, compared with $226 million in August 2003. Total advertising inches were up 4 percent, while preprint pieces increased 14 percent.

Retail, national and classified advertising revenues discussed below include both print and interactive revenues for 2004 and 2003.

  • Retail advertising revenues decreased 0.8 percent due to weakness in the department stores and other retail categories, partially offset by strength in the food, home furnishings and electronics categories. Preprint revenues, which are principally included in retail, were up 5 percent. Full run retail linage was up
    3 percent in the period.
  • National advertising revenues grew 3.9 percent on strength in the movies/entertainment, auto manufacturers and financial categories. Full run national volume was up 11 percent.
  • Classified advertising revenues rose 7.1 percent due to gains in help wanted and real estate, which were up 20 percent and 18 percent, respectively. Auto classified advertising fell 9 percent. Full run classified volume was down
    4 percent in the period. Interactive revenues, which are primarily included in classified, were $11 million, up 35 percent, due to strength in all categories.

Broadcasting and Entertainment group revenues in August rose 1.2 percent to $129 million, compared with $127 million last year. Television revenues decreased 4.2 percent against Olympic competition. Weakness in autos, movies and retail was partially offset by increases in telecom and education. Radio/entertainment revenues rose 23.4 percent in August on baseball related increases. September television revenues are softer than anticipated as political advertising is benefiting only certain "swing" markets; third quarter TV ad revenues are expected to be flat versus last year.

Due to lower-than-anticipated revenues in publishing and broadcasting, third quarter diluted earnings per share will be in the range of $.49 to $.51. This estimate assumes that non-operating items are not material in the quarter and excludes the impact of charges related to Newsday and Hoy, New York.

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This press release contains certain comments or forward-looking statements that are based largely on the Company's current expectations and are subject to certain risks, trends and uncertainties. Such comments and statements should be understood in the context of Tribune's publicly available reports filed with the SEC, including the most current annual 10-K report and quarterly 10-Q report, which contain a discussion of various factors that may affect the company's business. These factors could cause actual future performance to differ materially from current expectations. Tribune Company is not responsible for updating the information contained in this press release beyond the published date, or for changes made to this document by wire services or Internet service providers.

TRIBUNE (NYSE: TRB) is one of the country's top media companies, operating businesses in broadcasting and publishing. It reaches more than 80 percent of U.S. households and is the only media organization with television stations, newspapers and websites in the nation's top three markets. In publishing, Tribune operates 14 leading daily newspapers including the Los Angeles Times , Chicago Tribune, Newsday and Spanish-language Hoy , plus a wide range of targeted publications. The company's broadcasting group operates 26 television stations, Superstation WGN on national cable, Chicago 's WGN-AM and the Chicago Cubs baseball team. Popular news and information websites complement Tribune's print and broadcast properties and extend the company's nationwide audience.

   
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