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Tribune Revenues Increase 2.3% in October

Publishing revenues up 1.4%

Television revenues up 1.0%

CHICAGO, November 16, 2004  -- Tribune Company (NYSE: TRB) today reported its summary of revenues and newspaper advertising volume for period 10, ended Oct. 24, 2004. Consolidated revenues for the period were $455 million, up 2.3 percent from last year’s $445 million.

Publishing revenues in October were $329 million, 1.4 percent higher than last year’s
$325 million. Advertising revenues increased 3.4 percent to $261 million, compared with $252 million in October 2003. Total advertising inches were up 4 percent, while preprint pieces increased 20 percent.

Retail, national and classified advertising revenues include both print and interactive revenues for 2004 and 2003.

  • Retail advertising revenues increased 4.7 percent due to strength in the electronics, home furnishings and other retail categories, partially offset by weakness in department stores. Preprint revenues, which are principally included in retail, were up 9 percent. Full run retail linage was up 4 percent in the period.
  • National advertising revenues decreased 0.6 percent as weakness in the movies/entertainment, travel/resorts and auto manufacturers categories was partially offset by strength in the hi-tech category. Full run national volume was up 4 percent.
  • Classified advertising revenues rose 4.9 percent due to gains in help wanted and real estate, which were each up 12 percent. Auto classified advertising fell
    6 percent. Full run classified volume was down 5 percent in the period. Interactive revenues, which are primarily included in classified, were $11 million, up 22 percent, due to strength in all categories.

Broadcasting and Entertainment group revenues in October rose 4.7 percent to
$126 million, compared with $120 million last year. Television revenues increased
1.0 percent. Strength in telecom and education was partially offset by a decrease in movies. Radio/entertainment revenues rose 38.9 percent as baseball’s regular season ran into period 10 this year.

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This press release contains certain comments or forward-looking statements that are based largely on the Company’s current expectations and are subject to certain risks, trends and uncertainties. Such comments and statements should be understood in the context of Tribune’s publicly available reports filed with the SEC, including the most current annual 10-K report and quarterly 10-Q report, which contain a discussion of various factors that may affect the company’s business. These factors could cause actual future performance to differ materially from current expectations. Tribune Company is not responsible for updating the information contained in this press release beyond the published date, or for changes made to this document by wire services or Internet service providers.

TRIBUNE (NYSE: TRB) is one of the country’s top media companies, operating businesses in broadcasting and publishing. It reaches more than 80 percent of U.S. households and is the only media organization with television stations, newspapers and websites in the nation’s top three markets. In publishing, Tribune operates 14 leading daily newspapers including the Los Angeles Times, Chicago Tribune, Newsday and Spanish-language Hoy, plus a wide range of targeted publications. The company’s broadcasting group operates 26 television stations, Superstation WGN on national cable, Chicago ’s WGN-AM and the Chicago Cubs baseball team. Popular news and information websites complement Tribune’s print and broadcast properties and extend the company’s nationwide audience.

   
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