| 
Tribune Direct to Integrate and Expand
Direct Marketing Services
Combined entity continues to serve advertisers
in local newspaper markets
CHICAGO, May 9, 2006 -- Tribune
Publishing, a division of Tribune Company (NYSE:TRB), today
announced the combination of its seven existing direct marketing
businesses to form a national marketing company called Tribune
Direct. The seven established local businesses are: Baltimore
Sun Direct in Baltimore, Md.; Courant Direct in Hartford,
Conn.; Raven Direct in Bath, Pa.; Sun Sentinel Direct in
Fort Lauderdale, Fla.; Sentinel Direct in Orlando, Fla.;
Times Direct in Los Angeles; and Tribune Direct Marketing
in Northlake, Ill. Collectively, the businesses produce nearly
two million pieces of mail daily.
"Our direct marketing businesses
have long been a great complement to Tribune newspapers,"
said Scott Smith, Tribune Publishing president. "By
integrating these local businesses into a larger, national
operation, Tribune Direct will be able to better serve
customers with a full suite of targeted marketing solutions."
Tribune
Direct will provide strategic, targeted, direct mail solutions
to customers. Services offered will include data warehousing
and analytics, program design & creative
services, campaign management and response analysis, list
targeting, print production, and distribution.
"Direct marketing is the fastest
growing medium next to the Internet," said Lou Tazioli,
Tribune Direct president and general manager. "The
centralization of these businesses under one, national
brand name recognizes Tribune Direct as a leading national
provider of innovative multi-channel direct marketing solutions."
Tribune Direct will
continue to maintain close relationships with Tribune Company
newspapers to help newspaper advertising customers achieve
their marketing objectives with targeted, one-to-one communication
opportunities. Today, Tribune’s
direct mail businesses support several Fortune 500 brands
across a variety of industries with an emphasis in retail,
financial services, and telecommunications.
For more information,
visit www.tribunedirect.com.
:: ::
::
Tribune Publishing is the leading U.S. major-market newspaper
group, operating 11 daily newspapers: Los Angeles Times;
Chicago Tribune; Newsday (Long Island, N.Y.); The Sun (Baltimore);
South Florida Sun-Sentinel; Orlando Sentinel; Hartford
Courant; The Morning Call (Allentown, Pa.); Daily Press
(Newport News, Va.); The Advocate (Stamford, Conn.); and
Greenwich Time (Greenwich, Conn.). The group also offers
a wide range of targeted publications such as RedEye, amNewYork
and Spanish-language Hoy. Tribune Publishing units include:
Tribune Interactive, operator of more than 50 websites
attracting 13 million unique visitors per month; Tribune
Media Services, a provider of syndicated content to print
and electronic media; and CLTV, a Chicago cable news channel.
Key investment interests are CareerBuilder (33% owned),
Classified Ventures (28%), ShopLocal (33%) and Topix.net
(25%).
|
