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Gary Weitman
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Tribune Revenues Down 1.4% in July

Publishing Advertising Revenues down 1.4%

Television Revenues down 4.1%

CHICAGO, August 15, 2006 -- Tribune Company (NYSE: TRB) today reported its summary of revenues and newspaper advertising volume for period 7, ended July 30, 2006. Consolidated revenues for the period were $503 million, down 1.4 percent from last year’s $510 million.

Publishing revenues in July were $353 million compared with $360 million last year, down 1.9 percent. Advertising revenues decreased 1.4 percent to $278 million, compared with $282 million in July 2005. Excluding Newsday, advertising revenues decreased 0.3 percent.

  • Retail advertising revenues decreased 2.0 percent with weakness in the department store and specialty merchandise categories partially offset by strength in hardware/home improvements and amusements. Preprint revenues, which are principally included in retail, were down 1 percent. Excluding Newsday, preprint revenues increased 1 percent.
  • National advertising revenues declined 3.8 percent as weakness in the movie and telecom/wireless categories was partially offset by strength in financial and healthcare.
  • Classified advertising revenues rose 0.7 percent. Real estate rose 32 percent. Help wanted and automotive classified declined 8 percent and 14 percent, respectively. Interactive revenues, which are primarily included in classified, were $21 million, up 23 percent, due to strength in all categories.

Circulation revenues were down 5.6 percent. Selective discounting continued as part of the company’s strategy to stabilize individually paid circulation.

Broadcasting and entertainment group revenues in July decreased 0.3 percent to $150 million, compared with $151 million last year. Television revenues declined 4.1 percent; weakness in automotive and restaurant/fast food was partially offset by strength in movies and telecom. Radio/entertainment increased 9.0 percent due to higher Cubs ticket revenues.

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This press release contains certain comments or forward-looking statements that are based largely on the Company’s current expectations and are subject to certain risks, trends and uncertainties. Such comments and statements should be understood in the context of Tribune’s publicly available reports filed with the Securities and Exchange Commission (“SEC”), including the most current annual 10-K report and quarterly 10-Q report, which contain a discussion of various factors that may affect the company’s business or financial results. These factors could cause actual future performance to differ materially from current expectations. Tribune Company is not responsible for updating the information contained in this press release beyond the published date, or for changes made to this document by wire services or Internet service providers. The Company's next 10-Q report to be filed with the SEC may contain updates to the information included in this release.

TRIBUNE (NYSE:TRB) is one of the country’s top media companies, operating businesses in publishing, interactive and broadcasting. It reaches more than 80 percent of U.S. households and is the only media organization with newspapers, television stations and websites in the nation’s top three markets. In publishing, Tribune operates 11 leading daily newspapers including the Los Angeles Times, Chicago Tribune and Newsday, plus a wide range of targeted publications. The company’s broadcasting group operates 25 television stations, Superstation WGN on national cable, Chicago’s WGN-AM and the Chicago Cubs baseball team. Popular news and information websites complement Tribune’s print and broadcast properties and extend the company’s nationwide audience.

   
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