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Tribune Media Net Creates a New Sales
Group for National Retail Accounts
CHICAGO,
May 21, 2007 -- Tribune Media
Net, the national sales organization for Tribune Company,
today announced the creation of TMN Retail to focus on
the multimarket needs of major national retailers.
TMN Retail, based in Chicago, will initially
manage ongoing sales relationships between Tribune’s newspaper group
and about 15 key national retailers. Sales responsibility
for these accounts previously resided in Tribune’s
local markets.
"This idea is the direct result of dialogue
with our major clients," said Ken DePaola, Tribune
Media Net president. "They told us how they prefer
to buy media, and TMN Retail is our response. This is all
about going to market in a way that works best for our customers."
The creation of TMN Retail will also
free local sales staff in Tribune’s newspaper markets
to aggressively pursue promising new business opportunities.
Barry Haselden will serve as senior vice president of TMN
Retail. Most recently, he was vice president/corporate sales
for Tribune Media Net. Haselden joined Tribune Media Net
in 2004 after 23 years in advertising sales and management
at the Orlando Sentinel.
Additional appointments to the TMN Retail team will be announced
in the coming weeks. The group expects to be fully operational
by September 1.
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Tribune Media Net is the national advertising
sales organization for Tribune Company (NYSE:TRB), one of
the country’s top media companies, operating businesses
in publishing, interactive and broadcasting. It reaches more
than 80 percent of U.S. households and is the only media
organization with newspapers, television stations and websites
in the nation’s top three markets. In publishing, Tribune’s
leading daily newspapers include the Los Angeles Times, Chicago
Tribune, Newsday (Long Island, N.Y.), The Sun (Baltimore),
South Florida Sun-Sentinel, Orlando Sentinel and Hartford
Courant. The company’s broadcasting group operates
23 television stations, Superstation WGN on national cable,
Chicago’s WGN-AM and the Chicago Cubs baseball team.
Popular news and information websites complement Tribune’s
print and broadcast properties and extend the company’s
nationwide audience. |
